The Escambia County School District (ECSD) is made up of more than 50 schools covering 876 square miles in and around Pensacola, Florida. In 2013, ECSD decided to get ahead of the upward trending healthcare cost curve and open an onsite health center providing primary care and health coaching to its 7,578 employees plus their families. In 2017, health center services expanded to offer DOT physicals to employees. One sticking point was figuring out how to engage such a large population, spread out over a broad swath of land. Considering the geographical hurdles, engagement was expected to be challenging.
Recognizing the school district’s varying geography and demographics, Marathon Health and ECSD partnered to set up a communications and incentives program to drive engagement at the health center.
Emails to millennials and mailed welcome packets to baby boomers kept the employee population informed and engaged. Participation rates grew thanks to adjusted incentives and health center information displays on bulletin boards and in breakrooms.