Incentives Drive Employee Engagement with Charlotte Area Network Health Centers
Engagement plays a key role in helping employees understand their health center options and ultimately schedule a visit. So far in 2022, over 60% of employees engaged with a Marathon Health center. “We are intentional with our engagement efforts. We start talking about Marathon Health from the moment a new employee comes on board,” Tembo says.
Mecklenburg County’s engagement strategy includes a multi-channel approach of email campaigns, wellness ambassadors, and coordinating with Marathon Health representatives to speak at staff meetings. However, she says the County’s annual wellness incentive campaign is the most powerful tool to get the word out about Marathon Health services.
Employees who complete Mecklenburg County’s annual wellness incentive program receive a $1,000 insurance premium reduction. It requires employees to take a health risk assessment in the Marathon Health portal and complete a biometric screening. “You can use Marathon Health or your primary care provider, but most employees utilize Marathon Health because it’s easy to schedule and there is a high availability of appointments which makes completing their biometric screening a breeze,” Tembo says.
Employees who fall below specific levels on their biometric screenings can still earn the incentive by completing a health coaching appointment or mental wellness checkup with a Marathon Health behavioral health specialist. During their 2022 incentive campaign, 75% of Mecklenburg County employees with at least one biometric risk factor made measurable improvements. Tembo says a record number of employees also participated in the program.
“I am proud of our record-breaking results this year. Our collaboration with Marathon Health’s incentives team and our client advocate on our communication strategy resulted in a 48% increase in the number of employees that took advantage of the incentive program from 2021 to 2022,” Tembo says.
County Employees Get Healthy with Network Health Centers and Give High Satisfaction Score
To date, 99% of surveyed Mecklenburg County employees rate their experience with Marathon Health as excellent or good. Similarly, the County’s Marathon Health benefits enjoy a best-in-class Net Promoter Score of 90. “The providers are just amazing. I’ve never had a personal negative experience nor heard a negative comment from an employee since I’ve worked here,” Tembo says.
She notes employees give high marks for a multitude of reasons, but says it’s primarily the affordability and patient experience. “Another thing Marathon Health does really well is their referral program,” Tembo adds. “Many employees are getting the help that they need because of this program. Referrals from Marathon Health are typically completed at a faster rate than those coming from a traditional provider’s office. This could be credited to the referral team staying engaged with employees every step of the way.”
Beyond the raving reviews, Tembo says she loves seeing employees make life-changing improvements and find new interest in leading healthy lifestyles. So far in 2022, multiple Mecklenburg County employees won the “Healthy Like Me” challenge, Marathon Health’s program that celebrates employees who achieve significant, life-altering improvements to their health.
Two of the recent winners shared their stories about taking control of their diabetes:
- “I was able to get my A1c down from 11 to 5.7. I have maintained a healthier lifestyle. I’ve been able to stop taking many of the medications for diabetes, and I’m living healthier for myself and my family. I’ve lost 65 pounds, and I’m continuing to lose weight.”— Employee James Wright (Read the full story!)
- “I was able to lose 30 pounds and lower my A1c. Improving my health gave me the motivation to maintain a healthy lifestyle. Not only has my physical appearance changed, but I’m more agile, have more energy and I’m not out of breath all the time.” — Employee LaShaunda Abili (Read the full story!)
Marathon Health also provides support to the County’s representatives who work behind the scenes to improve services and employee experience. The company provides marketing support, an incentives team, and a client advocate, which promotes services and engages an employee population and their dependents. Tembo says Marathon Health offers a total support package that’s a win-win for the County and its employees.